05 — Brands, venues and experiences, matched
Brands have worlds. Venues have footfall. Market connects them.
Manifest Market is where a brand books its world onto mirrors by location, time and audience, and where a venue turns a mirror into a media asset. Launching with the Founding 10 network.
Participation, not impressions
The old currency of physical media was the glance.
Market prices something better: a person who stepped in, tried three moments, recorded one and took it home with their name on it. A campaign is booked by venue, week and audience, and reported by sessions and recordings, not by estimated eyeballs.
BookingBooking
Book a world onto mirrors like media space.
Choose venues, dates and formats. Market checks availability, pushes the world through OS and confirms when every unit is precached.
- By venue and week. Flagship window in Cologne, cinema lobby in Berlin.
- By format. Portrait units, wall units, counter units.
- By audience. Museum families, premiere guests, trade-show visitors.
ReportingReporting
Sessions, completions, recordings delivered.
Every campaign reports what actually happened in front of the mirror: sessions started, moments tried, recordings requested and delivered, and opt-in leads where the guest agreed.
- Per mirror, per day. No modelled reach.
- Consent-gated leads. Only what the guest chose to share.
- Exportable. For the brand, the venue and the agency.
Three roles
Everyone in the room has a seat.
Brand
Owns a world, books mirrors by venue and time, receives session and recording reports.
Venue
Operates mirrors, sets policy and looks, earns a share of every booked campaign.
Agency & creator
Builds worlds in Studio for brands, packages campaigns, manages the calendar.
Rollout
A network, in stages.
- Founding 10 selection
Ten territories, one founding partner each; first venues and pilots.
- Network launch
Market opens to booking across founding territories.
- Open marketplace
Brands and venues beyond the founding cohort; creators publish worlds.
Why it is different
Attention bought, participation earned.
| Traditional DOOH | Manifest Market | |
|---|---|---|
| Unit of value | Impression | Session with a recording |
| Audience relation | Passes by | Steps in and participates |
| Creative | A film on loop | A world the guest wears |
| Measurement | Modelled reach | Counted sessions and deliveries |
| Take-home | Nothing | A clip with the guest in it |
| Venue role | Wall space | Operator and partner |
At a glance
Manifest Market in numbers and words.
| Booking unit | Mirror × venue × week × format |
|---|---|
| Pricing models | Per session, rental, purchase, revenue share (on request) |
| Reporting | Sessions, moments, recordings, deliveries, opt-in leads |
| Availability | Founding 10 territories first |
| Settlement | Venue share on every booked campaign |
Questions
What venues and brands ask first.
Founding partners book from the 2027 network launch. Pilots run earlier through direct engagements.
No. Venues approve worlds for their fleet and can decline any campaign.
A session starts when a guest pairs or a scene is started, and completes when a recording is requested or the limit is reached.
Yes. Many venues start with their own world and add booked campaigns later.