Brand world 05 — Summit
The trade-show magnet
Summit is the brand world for halls, stands and stages. A visitor steps in front of the mirror and sees the version of themselves the event is selling: the founder, the engineer, the speaker on the main stage. Ninety seconds later the recording is in their inbox — sent because they asked for it.
The concept
A stand people queue for
Trade-show attention is measured in seconds. A screen that talks gets a glance; a mirror that transforms gets a queue. Summit gives the visitor something before the stand asks for anything: a portrait of themselves as the person their industry admires.
Ten roles, one face
Every moment is a professional archetype rather than a costume. The wardrobe, the setting and the light change; the person in the mirror stays recognisably themselves.
Switching mid-session
Visitors move between moments during the same 90 seconds using their phone. Most try three. The comparison is the conversation starter your team walks into.
A reason to give an address
The recording is delivered by email after the session. The visitor supplies the address because they want the file — consent is the price of the souvenir, not a checkbox on a clipboard.
The world
Ten moments in the Summit world
One world is ten moments. Venues publish the full set or curate a shorter list for a specific hall, stage or audience.
Moment: Speaker
Identity lock
The badge changes. The face does not.
Summit only works if the visitor believes the person on the stage is them. The engine preserves face, skin tone, age, expression and body proportions while the wardrobe, the room and the lighting are rebuilt around them, as continuous video rather than a still.
- Preserved. Face, proportions and expression — the guest can wave and watch themselves wave back.
- Transformed. Wardrobe, setting, camera position and light, driven by the moment's prompt stack.
- Two modes. Full world rebuilds the stage; outfit only keeps your actual stand behind the guest.
- Declared. Guests see an AI notice before the camera starts. Nothing about the transformation is hidden.
UI look: Blueprint
The look
Blueprint: a technical surface for a technical floor
Summit ships with Blueprint, one of nine UI looks. Measured type, drafting-grid lines, restrained motion — an interface that reads as instrument rather than attraction, which is what a stand full of engineers, buyers and analysts responds to.
Looks are set per venue, so the same Summit world can run in Blueprint on a technology floor and in Pulse at a consumer show.
The session
Ninety seconds, from walk-past to inbox
The whole interaction is designed around the rhythm of a hall: short enough that the queue keeps moving, long enough that the visitor tries more than one role.
- Attract
Between sessions the mirror runs the Summit loop in attract mode — precached, so it keeps playing even if the hall network does not.
- Pair
The visitor scans the QR code and pairs their phone at qr.manifestmirror.com. The phone becomes the remote; the mirror stays a mirror.
- Transform
Ninety seconds by default. They pick a moment, see themselves rebuilt live, then switch — founder, speaker, pioneer — without leaving the session.
- Deliver
They enter an email address on their own phone and the recording is assembled and sent after the session. Your team gets the conversation; they get the file.
Moment: Founder
Lead capture, honestly
An address given, not harvested
A badge scan tells you someone walked past. A Summit session tells you someone stood still for ninety seconds, chose three versions of themselves and asked you to send the result. The email address arrives with consent attached because the exchange is obvious to both sides.
- Consent before the camera. Nothing is captured until the visitor agrees, on the mirror or on their own phone.
- Typed by the visitor. The address is entered on the paired phone, for the delivery the visitor asked for.
- Separate opt-in. Any contact beyond the delivery is a second, explicit choice — never bundled into the session.
- Short retention. Recordings are deleted automatically after 7 days, email deliveries after 30.
| Consent | Given before the camera starts; AI notice shown to every guest |
|---|---|
| Address | Entered by the guest on the paired phone for the delivery |
| Marketing contact | Separate opt-in, never implied by the session |
| Recordings | Auto-deleted after 7 days |
| Deliveries | Auto-deleted after 30 days |
| Biometrics | No biometric templates stored |
What they take home
The souvenir keeps working after the hall closes
The recording leaves the stand with the visitor and travels through the channels a printed brochure never reaches.
For the visitor
A short film of themselves as the founder, the strategist or the pioneer — the kind of file people send to a colleague on the train home rather than drop in a hotel bin.
For the stand
A consented address, a record of which moments were chosen, and a queue that acts as its own signage. Manifest OS reports sessions, completions and recordings delivered per unit.
Reporting counts are operational metrics from your own installation. We publish no benchmark results and make no performance guarantees.
On the floor
Formats that fit a stand
Summit runs on every mirror format. The format is a venue setting, so the same world adapts to a free-standing unit, a wall or a counter without rebuilding the moments.
| Free-standing | Wall | Counter | |
|---|---|---|---|
| Format | 9:16 portrait | 16:9 landscape | 1:1 or 3:4 |
| Placement | Aisle edge, stand entrance | Above the counter or back wall | Bar, demo pod, meeting corner |
| Reads from | The aisle, at walking pace | Across the hall | Arm's length, seated |
| Best for | Full-body transformations | Attract loops and stage moments | Guided sessions with a host |
| Typical mode | Full world | Full world | Outfit only |
Session length is set centrally across all units, so a hall-wide change takes one configuration edit rather than a walk around the stand.
Attention media asks the room for a moment of its time. Value-First Media gives the room something first, then earns the rest.
Manifest Media manifesto
Keep looking
Other worlds, same engine
Cinema
Ten genres for lobbies and premieres, from the noir detective to the space adventure.
Explore
Museum
Ten eras worn by the visitor — Ancient Egypt to the Roaring Twenties.
Explore
Nike
Ten disciplines in outfit-only mode, with the real store still behind the guest.
ExploreBrand worlds are demonstration concepts built for the Manifest Mirror platform; they do not imply a commercial relationship with the brands shown. Summit is a generic conference world and depicts roles, not identifiable people.