Cinema, premieres and attractions
Become the hero of the release.
A guest walks past the popcorn counter, looks into a mirror, and sees themselves in the world of the film: the action hero, the noir detective, the explorer stepping off the ship. It takes one glance, ninety seconds and no app. The recording arrives by email before the credits roll.
Why the lobby
The lobby is the last room before the story.
Audiences arrive early, stand around and look for something to do. Standees are ignored, trailer loops play to nobody, and the queue is dead time that the venue pays for. A Manifest Mirror turns that wait into the opening scene of the film they came to see.
Premieres and previews
A golden mirror beside the carpet gives every guest — not only the talent — a red-carpet moment in the world of the release. Press, cast and audience are photographed by the same idea.
See the Cinema worldOpening weekend
The mirror runs unattended in the foyer from first show to last. Attract mode plays on its own, guests start the session by scanning a QR code, and staff never have to babysit a tablet.
The mirror unitParks and attractions
Theme parks, immersive exhibitions and fan events use the same unit as a permanent installation: one world, ten moments, a queue that moves because every session is capped.
Events and trade shows
Premiere activation, Cinema world
Premiere activation
Everyone on the carpet, not only the cast.
Premieres produce one set of images that the studio controls and a thousand phone photos that nobody looks at twice. The mirror gives each guest a piece of footage they want to keep — and it carries the film's world in every frame.
- Identity lock. The guest's face, proportions and expression stay exactly as they are. Only wardrobe, setting and lighting change.
- Live video, not a filter. They move, the world moves with them. The transformation is a continuous stream on a mirror-format display, not a still photo.
- Phone as remote. A QR code pairs the guest's phone at qr.manifestmirror.com. They switch moments mid-session without touching the unit.
- Memory by email. The recording is delivered after the session, with the guest's consent, and the film's world travels home with it.
Foyer installation, 9:16 portrait unit
Lobby installation
One power lead. One network cable. No queue master.
The unit is built for unattended operation in a public foyer. Kiosk mode runs the mirror as a fullscreen progressive web app with the world's assets precached, so attract mode keeps playing even if the venue's connection drops.
- Session policy set centrally. Ninety seconds by default, adjustable for the whole estate from one password-protected place.
- Two modes. Full world transforms the background for genre scenes; outfit only keeps the real foyer behind the guest when the room itself is the set.
- Looks that match the release. Noir for a thriller, Gold for a gala screening, Play for family titles — nine UI looks, chosen per venue and per campaign.
| 9:16 portrait | Free-standing unit beside the box office or the carpet |
|---|---|
| 3:4 | Narrow foyer corners and concession walls |
| 1:1 | Counter unit for merchandise and fan-event booths |
| 4:3 | Framed wall mount in heritage and boutique cinemas |
| 16:9 | Landscape wall above the counter, visible from the doors |
The Cinema world
Ten genres, one face.
A brand world is ten moments. During a single session the guest can move between them from their phone — from a chase scene to a cape, from deep space to a rain-slick doorway — and the face in the mirror never changes.
A release-specific world can replace the generic genre set: the wardrobe, the setting and the light of your title, built in Manifest Studio and published to the mirrors in the campaign.
Campaign rhythm
From brief to opening weekend in four weeks.
The world is built once and travels with the release: from the press preview to the premiere, into the foyer for opening weekend, and on through the run in the venues that keep the unit.
- Brief and world design
Genre set, wardrobe references and scene language are agreed with the distributor. Manifest Studio drafts the moments against the film's look.
- Test on the mirror
The world is reviewed on a real unit, not in a slide. Moments are tuned, the UI look is chosen, and the session flow is timed end to end.
- Press preview and premiere
The unit runs beside the carpet. Guests leave with footage of themselves inside the world of the film, hours before the embargo lifts.
- Foyer, unattended
Kiosk mode, ninety-second sessions, recordings by email. Staff open the doors and let the queue do the rest.
- Hold or hand over
The world stays live for as long as the title does, then the venue switches to the next release — or to a house world it keeps between campaigns.
Who does what
Three parties, one activation.
Cinema campaigns have more than one owner. The platform is built so each side contributes what it already has and nobody waits on a bespoke build.
Studio or distributor
Brings the title, the look and the approvals. Receives a world that carries the film's wardrobe and setting into every session, reusable across every venue in the campaign.
Exhibitor
Brings the foyer, the footfall and the power socket. Runs the unit in kiosk mode, sets session policy centrally, and keeps the mirror between releases as a house attraction.
Agency
Brings the campaign plan and the reporting line. Books mirrors by location and date, briefs the world, and reports sessions, completions and recordings delivered.
A trailer asks for two minutes of attention. A mirror gives ninety seconds of it back, with the guest inside the frame.
Manifest Media manifesto
Questions from exhibitors
Practical matters, answered.
Ninety seconds by default. The limit is a policy set centrally, not a setting on the unit, so every mirror in a circuit behaves the same way. Shorter sessions move a premiere queue faster; longer ones suit quiet weekday foyers.
No. The guest scans a QR code with their own phone to pair it as a remote and to receive the recording by email. The mirror itself needs one network connection; kiosk mode precaches the world's assets so attract mode continues if that connection drops.
The guest. They consent before the camera starts, they receive the recording by email, and nothing is published on their behalf. Recordings are deleted automatically after seven days and email deliveries after thirty. Details are set out under privacy and compliance.
Only with a guardian present and consenting. The same rule applies at a family matinee as in a museum. An AI notice is shown to every guest before the session begins, in line with our AI transparency statement.
Yes. Units are available for a campaign window or as a permanent installation, and a venue with a permanent mirror can switch worlds between titles. Commercial terms are agreed per territory; the Founding 10 programme covers exhibitor groups taking a region.
Brand worlds shown on this page are demonstration concepts built for the Manifest Mirror platform. They do not imply a commercial relationship with any studio, distributor or rights holder.