Brand world / Demonstration concept
Athlete for a minute.
A guest walks past the shop window. Ninety seconds later they are on the piste, in the lane, under the floodlights — wearing the collection, with their own face and their own posture. The store never leaves the mirror.
The world
Sport is the easiest thing to imagine yourself into.
Nobody has to explain a starting block. Sport already carries the posture, the kit and the ambition, which makes it the fastest brand world to read in a mirror. Ten moments cover ten disciplines, and a guest can move through several of them inside a single session.
Nike is a demonstration concept built in Manifest Studio to show what the format does on a retail floor. It is not a client engagement and implies no commercial relationship.
Ten moments
One face, ten disciplines.
Each moment is a scene, a garment reference, a prompt and an ambient video. The guest switches between them from their phone; the transformation continues as live video, never a still.
Outfit only: the shop floor stays where it is.
Mode
Outfit only keeps the store in the picture
This world is built for the retail default. The camera keeps the real room — shelves, light, the friend standing beside them — and changes only what the guest is wearing. It reads as a fitting room rather than a special effect, and the product stays the subject.
- Real background. The store is the set, so the look belongs to a place the guest can shop in.
- Full world on request. The same ten moments can transform the setting as well, for windows and events.
- Set per venue. The mode is a venue setting, not a guest choice, and can be changed centrally.
- Identity locked. Face, proportions and expression are preserved in both modes.
Switch discipline without leaving the mirror.
In session
Three sports in ninety seconds
The phone is the remote. After pairing by QR code the guest scrolls the ten moments with their thumb, and the mirror follows in real time. Most people try three before the session ends — which is exactly what ninety seconds is sized for.
- Pair by QR. Scanning at qr.manifestmirror.com hands control to the guest's own phone.
- No app. The remote runs in the browser; nothing is installed.
- Switch freely. Moments can be changed as often as the guest likes within the session.
- Queue keeps moving. A fixed session length makes throughput predictable on a busy floor.
UI look
Pulse — built for noise and motion.
Each world ships with a UI look: the typography, colour and rhythm of the on-screen interface. Pulse is the sport look — high contrast, fast transitions, large touch targets that survive a busy store and a queue of people watching over a shoulder.
| Brand world | Nike — demonstration concept |
|---|---|
| Moments | 10, switchable during a session |
| UI look | Pulse |
| Default mode | Outfit only — the real room is kept |
| Alternative mode | Full world — setting and lighting transformed |
| Formats | 9:16 window unit, 1:1 counter unit, 16:9 wall unit |
| Session | 90 seconds by default, configurable centrally |
| Delivery | Recording sent by email after the session |
Session narrative
What actually happens on the floor.
The whole interaction is designed to be understood from three metres away, without staff and without instructions.
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Attract
The mirror runs its ambient loop: kit, movement, the Pulse interface inviting a scan. Passers-by see other people's transformations before they see the offer.
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Scan or touch
The guest scans the QR code to pair their phone, or simply touches the mirror. A short AI notice and consent step comes before the camera starts.
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Ninety seconds
They pick a discipline and watch themselves change — live, continuously, with their own face. Two or three more moments usually follow before the timer runs out.
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Recording by email
The session is assembled and sent to the address the guest entered on their phone. They leave with the file; the store keeps the floor clear.
The souvenir is a video of the guest, not an advertisement.
What they take home
A file worth keeping
The recording is the point. It is a video of the guest as an athlete, in the collection, in a place they recognise — the kind of thing people send to one person before they post it to anyone. The brand travels because the guest wants the clip, not because the clip asks to be shared.
- Delivered by email. No account, no download queue at the mirror, nothing to install.
- The guest owns it. The recording is theirs to keep, delete or share.
- Short retention. Recordings are deleted automatically after seven days, email deliveries after thirty.
- Consent first. Nothing is captured before the guest agrees, and children only with a guardian.
Where this world fits
Two floors, one brand world.
A world built once in Manifest Studio runs anywhere on the network. The sport set is written for retail and for fan venues, with the same ten moments and different placements.
Retail & flagship
A 9:16 unit in the window or at the entrance, outfit-only mode, the collection on the guest instead of on a mannequin. Try-on without a fitting room and without stock on the floor.
Retail & flagshipSports & lifestyle
Fan shops, stadium concourses and fitness venues, where the point is the kit and the crowd. Full-world mode puts the guest in the arena on matchday.
Sports & lifestyleBuild your own
Ten moments, one look, one mode: that is a brand world. Manifest Studio builds them from a brief and publishes them to every mirror in the network.
Manifest StudioMore worlds
Six worlds, sixty moments.
Each showcase is built the same way and runs on the same mirror. Only the world changes.
Museum
Ten eras worn rather than read: Ancient Egypt, Samurai, the Baroque court. The Gold look, built for culture venues.
Explore
Moët & Chandon
Celebration worlds — red carpet, gala night, wedding day — in the Atelier and Bridal looks.
Explore
Cinema
Ten genres, one face: action hero, noir detective, space adventure. The Noir look, made for lobbies and premieres.
ExploreBrand worlds are demonstration concepts built for the Manifest Mirror platform; they do not imply a commercial relationship with the brands shown.